Under the leadership of Chairman Kamijo Toshiya, Nefful International has been advancing and broadening its horizons consistently. As of present, the company has amassed a global network of more than 800,000 independent distributors, solidifying its reputation as a distinguished multinational direct selling brand.

Adopting the well-established “home party” marketing model, NEFFUL had grown to include tens of thousands of dedicated customers, many of whom recognized the business opportunities NEFFUL offered and became part of our distributor family. In 1979, the company introduced garments, bedding and accessories that made use of innovative material that transmit negative static electricity · negative ions when friction occurs. The company grew quickly, branching out to Taiwan (1989), the U.S.A (2002), Hong Kong (2005), Malaysia (2006), and Singapore (2010) delivering the same high standards of quality goods and services, and today, we’re pleased to see our products helping millions of people live more satisfying lives.